Why do you want to work here? It’s the question that all employers will ask and having a good answer can give you a real advantage. Whilst on the face of it this may seem like a fairly straightforward question it is harder to give a thorough answer than you may first think. We all want to be loved and employers are no different; they want to employ people that have a genuine enthusiasm for the role they have applied for and have an interest in the company itself, and by asking this question they are trying to see what makes you stand out from the other candidates.
Do more than just look at the company’s website. It’s certainly a good place to start but it will only give you so much information. See what else is available on the internet, you might find articles about the company or even videos on YouTube. Finding out something interesting about the company will give you a great opportunity show your initiative and to prove that you have genuinely researched the company.
All applicants will be expected to know what the company does, but show the employer that you know more than this, try to find out about the company culture and philosophy, and the kind of training and development opportunities they offer. If you learn these things then you are in a great position to emphasize why your personality and experience make you right for them. You can take a relatively innocuous question, ‘why do you want to work here?’, and turn it into something that really aids your application.